PETRONAS AND KENNOL PARTNER IN FRANCE
Lubricant powerhouses PETRONAS Lubricants International (PLI) and KENNOL Performance Oil, today announced their partnership for the French market, that will see the brands team up in a cobranded offering for automotive.
▌A NEW RANGE OF PRODUCTS
The partnership will combine PLI’s technological expertise and innovation with KENNOL’s thorough understanding of the French retail channel, aiming to capture a significant retail market share.
PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive lubricant products with a global remit for cars, trucks, motorbikes and agricultural vehicles.
▌EXCELLENCE IN SYMBIOSIS
KENNOL Performance Oil is a lubricants and technical fluids specialist with a strong footprint in France markets. KENNOL will leverage PLI’s technological leadership, developed with insights from Formula 1 and marketing, whereas PLI will benefit from KENNOL’s strong local retail presence and supply chain flexibility.
The co-branded PETRONAS Syntium KENNOL product range consists of 13 engine oil products addressing a vast majority of the French carpark. This range will aim at addressing B2B2C / consumers market. They will be co-branded and have a dedicated label design that makes the new product stand out on the shelves. Both parties are highly engaged and excited about the commercial and customer service opportunities this partnership creates.
« France is an interesting growth market for PLI and our partnership with KENNOL allows us to strengthen our presence in the region – both from a retail and supply chain perspective. The positioning of the new PETRONAS Syntium KENNOL product range means that we can engage with end-users directly in those locations where consumers go for their daily shopping or oil change, something that has not been possible for us before. Also, the local product manufacturing and logistics scale allow for greater supply chain flexibility with short delivery times at competitive costs.», says Giuseppe Pedretti, Regional Managing Director EMEA, PLI.
« At KENNOL we have forty years of commercial relationships with French retail, quick fits and parts distributors under our belt. This makes us a trusted brand on the French market. The partnership with PETRONAS gives us access to technical information and visibility of future technologies that will elevate our product development. This will give us the opportunity to innovate and expand into new markets to grow our footprint.», adds Léa Morihain, Managing Director at KENNOL.
The partnership will start operationally with immediate effect. PLI and KENNOL commercial partners & prospects will receive more information about the opportunities this partnership provides.
