WHEN KENNOL PRODUCTS BECOME VIRAL
To support the momentum of its maintenance fluid line, KENNOL is showcasing its collection of scented, biodegradable windshield washer fluids with an impactful video campaign. Let’s explore the technical specifications of these formulas, 100% designed and manufactured in France, and the commercial impact of this digital campaign for automotive workshops.
▌COMBINING EFFICIENCY, ECO-RESPONSIBILITY, AND OLFACTORY PLEASURE
Expectations from both automotive professionals and drivers have shifted: an everyday technical fluid shouldn’t just clean—it must also deliver a reduced environmental footprint and tangible added value at the service counter.
To meet these demands, KENNOL has developed a comprehensive range of biodegradable windshield washer fluids featuring a unique scent signature. From Summer Insect Remover (Monoï, Coconut Water, Passion Fruit-Chocolate, Vanilla-Strawberry) and -15°C All-Season (Chocolate-Cherry, Gingerbread), to -20°C Rain Repellent (Frangipane, Jasmine Tea) and -20°C / -30°C De-Icers (Marshmallow, Hazelnut Chocolate, Sparkling Cocktail, Glacé Chestnut): each formula is designed to pair user satisfaction with maximum protection.
What is the purpose of such a targeted product lineup? Imagine transforming a everyday consumable into a key driver for customer satisfaction and brand loyalty. Whether Ready-to-Use or Concentrated, these solutions eliminate road film and bug residue without damaging headlight polycarbonate lenses or wiper blades, all while diffusing a pleasant scent inside the cabin upon spraying.
▌PRODUCT INNOVATION POWERED BY DIGITAL SUCCESS
To boost turnover across distributor networks and repair shops, KENNOL created a buzz this summer with the release of 3 new Reels on social media. Featuring a mechanic mascot as endearing as he is hilariously clumsy, these comedic videos generated millions of views and sparked strong engagement around the brand. A special mention goes to the iconic Concentrated Monoï formula—available in both 5L containers and ultra-convenient single-dose sachets—which proved to be the undisputed bestseller of the season.
Formulated, engineered, and manufactured 100% in France, these windshield washer fluids offer automotive aftermarket professionals an immediate, engaging, and high-quality solution to drive add-on sales during routine maintenance services.
What will our next video going to be, with the Fall season already there?!
Will our favorite mechanic be tricked or treated?
Stay tunned 😉
